Every year at the International Consumer Electronics Show, global leaders in tech debut their latest and greatest developments. When it comes to innovation, this is where brands bring the heat. i.d.e.a’s own Director of Client Growth, Chris Robertson, attended the 4-day conference in Las Vegas and reported back with the most courageous ideas coming out of CES.
On every level, courageous brands at CES demonstrated how a connected, artificially intelligent, augmented world is going to make our lives faster and better. But after four days of walking the expo halls, we’re just ready for that hover board.