Copywriting can be frustrating. The right words sell. The wrong words aren't even read.
A lot of people don't know where to start, which is why we put together a list of our five best tips.
1. Ask Questions First
Don't waste your energy writing the wrong thing. Avoid the fiasco by asking questions ahead of time. Learn about your audience. Determine the one main idea you're trying to convey. What does the copy need to get the reader/listener to do, or think?
2. Use Short Sentences
People read and digest short sentences more easily. There isn't much more explanation needed. You know how people get into arguments over comma usage? Avoid it all together by attempting to only write sentences that need no comma(s).
3. Write Like People Talk
If you're creating advertising, don't overthink it. Keep it conversational. Use contractions and avoid using a formal tone. Write in a vernacular that appeals to a sixth-grade reading level. First and foremost, stay true to the brand and use words appropriate to its audience.
4. Read It Aloud
Copywriters spend 15 percent of their days talking to themselves. That's because they read their writing out loud to make sure it doesn't sound awkward. If you're embarrassed to read your stuff out loud at your desk, you're going to be way more embarrassed when thousands of people hear your radio ad with that awkward verb, adjective or phrase that you didn't notice just reading it on paper.
5. Edit Like You Hate Yourself
If you write 100 taglines and cut it down to eight that you like, you're doing it right. If you pen a dozen scripts but only share two with your creative director, that's par for the course. Get used to taking a third and fourth pass through your work. And keep it short. The more you can say with fewer words, the better.