We've already talked about Starbucks and Virgin as significantly different types of Service Brands, but both with common philosophies - delivering value pricing, high quality, fun and innovation, while being authentic and people-oriented.
My question to you is: What are the Service Brands that you respect and aspire to learn from?
A few from me are:
What are their core values and principles that earns respect and loyalty from consumers?
- Consistency
- Efficiency
- Approachability
- Honesty
- Consumer-centricity
- Authenticity
Are you applying these core values and principles to your business and partners?