Director of Public Relations & Social Media

Position Overview

We are currently looking for a Director of Public Relations & Social Media with solid experience in both arenas, to play an active role in contributing to the strategy and execution of integrated public relations initiatives for agency clients. This position is responsible for developing strategic communications plans that advance client business objectives, growing our PR and social media discipline through new business and organic growth, and leading multiple accounts.  If you’re looking for an opportunity to grow a department and influence strategic decisions, this is the job for you. If you have a creative and collaborative team-oriented approach and lead with values, this is the job for you.  If you are highly creative, with a passion for PR and social media, we’d love to talk to you!

Job Code:
Reports To:
san diego
Our Company is committed to attracting and retaining the best qualified individuals and promotes equal employment opportunity to all applicants and employees regardless of race, color, national origin, ancestry, religion, gender, age, medical condition, sexual orientation, marital status, pregnancy, physical or mental disability, genetic factors, military/veteran status or any other characteristic protected by federal, state, or local law.
Essential Functions
  • Serve as owner of client relationships, providing leadership, strategic counsel and overall shepherding of PR accounts
  • Maintain a strategic view of clients’ business and set key performance indicators that align with client business goals
  • Oversee the PR team and monitor progress on assigned projects to ensure tactical execution is in line with objectives
  • Manage and motivate the PR team including providing mentorship, outlining professional development plans, and conducting reviews
  • Provide creative, strategic insight in the development of newsworthy events, campaigns and promotions that break through the clutter
  • Set high standards for ideas, campaigns, execution and results
  • Thorough knowledge of social media best practices and management of influencer campaigns
  • Maintain relationships with top-tier media at the national, regional and local level
  • Oversee the development of PR plans, pitches, interview memos and press releases
  • Serve as an industry expert who consistently monitors news trends relevant to 62ABOVE clients and competitors
  • Participate and lend expertise to new business development, actively seeking and securing accounts for the agency
  • Manage development and maintenance of budgets and staff utilization
Behaviors & Key Accountabilities
  • Maintains a professional demeanor at all times to represent agency to client teams
  • Brings solutions that address clients’ business goals and offers a strategic point of view
Qualifications & Education
  • A minimum of 10 years’ experience in the public relations field, agency experience required
  • Demonstrated success in national media pitching, consumer/lifestyle/travel media preferred
  • Proven ability to manage long-term client accounts, including tracking internal budgets and profitability
  • Track record of and enthusiasm for pitching and winning accounts
  • Outstanding writing, speaking and presentation skills
  • Demonstrated ability to manage, mentor and grow a high-performing team
  • Proof of vaccination for Covid-19 is required
  • Salary dependent upon experience
  • We offer a full range of benefits inc. health, dental, vision, LTD and STD, Aflac, 401K with match, open PTO policy, paid holidays, sick time, maternity & paternity leave
  • We believe business has an obligation to do good in its community, treat employees with respect, and tread lightly on our planet
  • We are grateful to live in such a naturally beautiful place and work with community non-profits to make life better for all San Diegans
  • We are a hybrid team. We have an office in San Diego’s East Village where we meet each Monday. Some staff like to come to the office almost daily. Others prefer their home office. We’re flexible and will work with your needs. Please note: You do not have to live in San Diego to be considered for the job.



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