Public Relations Senior Manager

Position Overview

We’re looking for a public relations senior manager to contribute to the strategy and execution ofintegrated public relations initiatives for agency clients, particularly in the destination and hospitality industries. As a member of the PR team, this position is responsible for managing multiple accounts and assisting with the development of strategic communications plans that advance client business objectives and influence public opinion. This position requires a creative and collaborative team-oriented approach with a solid understanding of our company goals and values.  This position reports to our Public Relations Supervisor and is a full-time role.

Job Code:
Reports To:
Public Relations Supervisor
san diego
Our Company is committed to attracting and retaining the best qualified individuals and promotes equal employment opportunity to all applicants and employees regardless of race, color, national origin, ancestry, religion, gender, age, medical condition, sexual orientation, marital status, pregnancy, physical or mental disability, genetic factors, military/veteran status or any other characteristic protected by federal, state, or local law.
Essential Functions
  • Serve as the primary client contact and manager of the client relationship, providing leadership, solid counsel and overall shepherding of the relationship
  • Maintain a strategic view of clients’ business and set key performance indicators for accounts that align with client business goals
  • Write and edit PR plans, press releases, pitches, press kit materials, etc.
  • Brainstorm and design creative, PR-worthy events, campaigns and promotions
  • Pitch and maintain relationships with top-tier media at the local, regional and national level
  • Consistently secure significant press across online, print and broadcast outlets
  • Facilitate and attend media interviews for clients
  • Manage organic social media communities and incorporate digital PR, influencer and social tactics into overarching marketing plans for select client accounts
  • Write high-quality media materials including bylined articles, award and speaking submissions
  • Develop and deliver client presentations
  • Manage monthly reporting
  • Serve as an industry expert that consistently monitors news trends relevant to 62ABOVE’s clients and competitors
  • Utilize social media to regularly uncover and engage with influencers/media and provide industry thought leadership
  • Participate and lend expertise to new business development
  • Mentor junior staff and collaborate with other 62ABOVE disciplines
  • Attend and actively seek out professional growth education programs
Qualifications & Education
  • A minimum of 5 years of experience in the public relations field
  • National travel and consumer media pitching experience
  • Superior writing, communication and presentation skills
  • Knowledge of digital and social media activations and how to utilize these platforms for public relations purposes
  • Experience managing and developing influencer marketing programs with proven results
  • Previous experience supervising and mentoring junior staff
  • Be flexible, collaborative, and driven to achieve results
  • Strong self-motivation and work ethic
  • Extra points for Spanish language skills
  • Bachelor’s degree in Public Relations, Communications, Journalism or a closely related field is ideal but not mandatory
  • Salary dependent on experience
  • We are grateful to live in such a naturally beautiful place and work with community non- profits to make life better for all San Diegans.
  • We are a work-from-home team, and when it’s safe again, we’ll find a place where we can meet to collaborate and enjoy each other’s company. Meantime, we Zoom every day and meet for socially distanced gatherings to stay connected.

Apply Now

Job Code: 2021-0002
Job Title: Public Relations Senior Manager
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