At i.d.e.a. we regularly collaborate with our brand partners to create blogger events and experiences, many of which are family focused. A topic of discussion with the reputation team lately has been how we tweak what we offer at these events. We need to lead our clients to create moments that are truly unique and offer an experience that will be appealing and rewarding.
Something to remember when planning an event for this group is it usually means time or a night away from their children (yes, this is also a plus), juggling traffic, childcare and pick up/drop off schedules. The event has to be worth it.
Here is some food for thought when planning your next family blogger event:
What would you like to see done differently at blogger events?