So you've written a really awesome blog post - now what? The truth is, it doesn't matter how amazing your content is if no one is seeing it. Assuming you have already taken into account all our tips for search engine optimization, you are still going to want to drive traffic to your blog from all of your social networks. Below are a few basic tips to help you promote your blog posts.
1. Start with quality content. If you aren't proud of your blog post then chances are your post isn't going to make it far, no matter how much you promote it.
2. Share it on Twitter. An obvious first step for those in the Twitter World, however there are a few things to keep in mind if you want to use Twitter to promote your blog. First off, make sure you are also tweeting other good content as well. If your followers have deemed you as irrelevant or overly-promotional, they probably aren't paying attention anymore.
Second, make sure you are continuously refreshing your list of people you are following. No matter how great a tweeter you are, chances are your list will get some "list fatigue."
Finally, make sure you write your tweet in a way that it is most likely to get re-shared. Draft a compelling tweet and make sure you state that the post came from you. If your followers like you, they'll be more interested in your thoughts vs something you found.
3. Put the link on Facebook. Many people like to keep work and play separate and therefore don't want to put their blog posts on Facebook. While I generally adhere to this rule, I actually think (and Google Analytics backs me up) that Facebook can be a valuable way to get traffic to your post. First off, you likely have SOME work connections on Facebook. It's good to give them an opportunity to see your work and to keep you and your company top of mind.
Second, who knows how many of your friends might be potential customers, clients, or colleagues one day. By sharing these posts on Facebook you are able to inform your vast pool of Facebook friends more about what you do, while positioning both yourself, and your company, as a leader.
*Note - I do recommend promoting your blog post on Facebook in a manner that you are comfortable with. Usually my intro to the link is a lot more casual and fun, and possibly includes some sort of abbreviation (As many of my Facebook friends know, I have an affinity for abbreviations in status updates).
4. Share your blog post on Linkedin. Assuming you don't have your Tweets auto updating to Linkedin, be sure to share your blog post on Linkedin as well. This is a no-brainer in my book. You know your contacts on there are business contacts, and are therefore much more likely to care. Try using different wording than you did on Twitter, to attract new people who may have ignored your Tweet.
5. Use Digg, Stumble, Reddit. Whatever your bookmarking/aggregator site of choice is, be sure to utilize one of these sites to drive new, fresh eyes to your blog. The keys to each of these communities is to commit to one, building out a profile, and being an active participant in the community.
6. Don't forget email. If you don't happen to have your own personal e-blast, feel free to send your post via good old-fashioned email to people you think might be interested. If you have a client, potential client, or someone else that may find the post relevant, email is the easiest and most direct way to get it to them.
7. Tweet it again. Don't tweet your post out incessantly (that's a social media don't), but if you want to get a few more eyeballs, try tweeting it again later in the day. Change up the wording from your original to help you appeal to a new audience.
These 7 tips are what I consider my "have-to-do steps" for promoting every blog post I write, but I'd love to hear from you. Anything you've found particularly helpful in driving traffic to your posts