Our new campaign for client Monterey County Convention & Visitors Bureau called “Now is the Moment” just launched at the end of April to rave reviews. National TV spots, digital ads and print feature people bored at home and dreaming of traveling to beautiful destinations in Monterey County like Big Sur, Pebble Beach, Carmel-by-the-Sea and more. For example, scenes include a woman who opens her refrigerator doors and is transported into Monterey’s Cannery Row, a bed-bouncing boy who goes from home to arriving on Carmel beach, a woman working from home who is handed a glass of wine through her computer screen by her husband at the 18th hole of the Pebble Beach Golf Links, and a group of home-bound friends who are transported to a spectacular glamping site at Ventana Big Sur.
Check out what we are calling ‘Houdini moments’ designed to engage the viewer. We think there are a couple of “how’d they do that?” moments that will make this a very memorable campaign. See for yourself!