What Does Facebook's IPO Mean for Brands, You Ask?


Jun 01, 2012 - by Katie
What Does Facebook's IPO Mean for Brands, You Ask?

It's a beautiful thing...or is it?

The Initial Public Offering of the second largest website in the world peaked the interest of business owners, Wall Street analysts, yours truly and social media players alike - now what? In light of this defining moment in social media history, I find myself asking what the heck does this change mean for brands, big, small and in between? With one week as a publicly-traded company under its belt, here are my initial thoughts on where Facebook is headed post-IPO.


No matter which way you slice it, changes for the user and brands are in motion - question is, are you ready for them? We've already seen the soft launch of Facebook's "Smart Lists" which allow you to stalk tag friends who you want to keep a close eye on, but what's in the near future for brands?

1. Mo money mo problems:
If you aren't currently dishing out dollars for some sort of advertising on the platform, it's time to start considering it. Quickly. With investors, comes the demand for Facebook to make as much money as possible. Investors > Innovation, sad day I know, but the reality is that brands will most likely be forced to invest money in the channel if they want their content to be seen.


2. Instagram times $100 billion:
With more money in the bank, Facebook's acquisition of Instagram is only the tip of the iceberg my friends. I personally can't wait to see what other platforms Mr. Zuckerberg is eyeing. Pinterest anyone?

3. Your mom's on Facebook. Literally:
Everyone and their mom is on Facebook nowadays, and the recent IPO has formally legitimatized the platform as a worthwhile investment for businesses. Expect to see companies pony up big time in the next year, devoting more dollars toward social media marketing and advertising on Facebook specifically.
The bottom line.

With more than 900 million users on Facebook and an average on site time of 20 minutes, it's obvious why people are paying attention to this monumental change in business history. So to Facebook I say, welcome to the big leagues and can't wait to see what you bring to the table with your new $100 billion price tag.

Anyone else have predictions of what a publicly traded Facebook means for us marketing pros?


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