62ABOVE was built with Diversity, Equity, Inclusion, and Accessibility as part of our DNA and core principles, and we’ve incorporated those practices into our marketing campaigns for many years. Recently, we’ve been excited to see proper representation of Diversity, Equity, Inclusion, and Accessibility become a strong initiative for most of our clients. Throughout the entire marketing industry, brands are exploring new ways to be inclusive in their campaigns. It’s about more than saying it in words and pictures. Brands must authentically demonstrate their commitment to diversity, and marketing is the best way to show the world. Clients like See Monterey, Visit Carlsbad, Harrah’s Cherokee Resort & Casino, Save the Inventor, Visit Anaheim, and The Inventors Patent Academy (TIPA) have all tasked 62ABOVE with finding respectful and creative ways to demonstrate their commitment.
Challenged to find unique and authentic ways to demonstrate diverse audiences through marketing, 62ABOVE zeroed in on visuals, graphics, and messaging that would help each brand tell its story. For some, it was finding talent to authentically represent our diverse population. For others, it was helping to create programs specifically geared to support folks who identify within the greater DEIA community. Regardless of approach, the constant theme of representation helped these brands show who they really are in the world by connecting in genuine ways.
Beyond this, we strive to ensure that DEIA practices are considered in every creative idea we generate, and every campaign we produce. We intentionally cast talent from a diverse pool of possibilities, including people of different ethnicities, gender identifications, body types, ages and abilities.
We’re very proud of the work we have accomplished for our clients in the DEIA space: