Hotel & Destination Branding is our Jam

We put hotels and destinations on the map. Literally.

One of our favorite things in hospitality marketing is helping hotels, resorts and destinations find their unique brand position. Once their points of difference and special attributes are identified, the team at 62ABOVE has a special way of articulating each property’s story in words and pictures. A brand is so much more than a beautiful logo (we’re awesome at creating those too!) A hospitality brand must be authentic, capturing the essence of a location in a way that resonates with both leisure and business travelers alike.

Hotel Branding

We’ve named, branded, logo’d and designed hotels all across the US, and these are some of the most fun assignments a creative agency can take on. Developing something new from scratch, or reimagining an existing property for its next great life, we’ve got an arsenal of ideas to share.

The Pierside

Santa Monica, CA

Zachari Dunes

on Mandalay Beach

The Jordan

San Gabriel

Destination Branding

Every destination needs a fresh look now and then. As the times change and travel behaviors evolve, there comes a time in the lifespan of a DMO that new energy be infused into the ways the destination presents itself to its audiences – internal and external. Every agency has a process, and we think ours at 62ABOVE is pretty darn fun and effective.