In The News

Every now and then, we find ourselves making the headlines. 62ABOVE has been featured in numerous media outlets highlighting our work, our awards and our accomplishments.

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62ABOVE’s Guidelines for Generative AI

// As we recently shared, generative AI holds a lot of potential for supporting creative work. And while we don’t want to replace ourselves (who would?!) we do see how AI may become increasingly useful for agency professionals in the years to come. That said, we believe the responsible use of AI requires human judgment and oversight to avoid bias, misuse, and inadvertent risks of harm.

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Terrif-AI-ng? Does AI have to be so scary?

// At 62ABOVE, we are starting to implement AI into our daily practices, but we are being very measured and conscious about when and how we use it. With so many ethical and legal implications yet to be sussed out, we see it as our responsibility to be, well…responsible.

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Embracing DEI in Advertising: Why You Should Give a Shit

// I'm an optimist. I believe our world is a beautiful place. Our rich tapestry of diverse cultures, backgrounds, and perspectives inspires me every day. And that's exactly why I'm excited to incorporate this beautiful melting pot of humanity into the work we do for our clients at 62ABOVE. It’s not just our perspective, it’s our responsibility.

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A Shout Out To My Full-Service Agency Brethren

// At this point, I think I could be considered an agency lifer (except that one year client side slip up, but I digress).

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Fiscal New Years Resolutions A Second Chance

// The egg nog is gone; the tree is on the curb; and, your New Years hangover has set in. It’s January 1st, and that means one thing: time for those hopeful, lofty New Years Resolutions.

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The Power of TV Builds Brands

// In today’s digital-first advertising world, many marketers often forget TV is one of the most powerful mediums for building brand images and creating a “halo effect” in the minds of consumers.

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How Brands Can Begin Preparing for the Cookie-less Future

// Current landscape: Online privacy and users demands for it have caused a seismic shift in the way digital interactions are seen and tracked, making it increasingly difficult for marketers to...

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Tracking Today’s Travel Trends

// With reports of travel and tourism reaching or exceeding pre- pandemic levels in 2022, it is more important than ever to keep a watchful eye on the changing wants and needs of today’s consumers. A recent article likened this phenomenon to bears coming out of hibernation, and it’s true. People are ready to travel big time. As former Director of Marketing at Tourism Australia among other destination roles, I’ve tapped my resources to compile this list of trends to watch in the year ahead.

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Newsletter

Travel Trends: The Bears Are Coming Out of Hibernation

// With reports of travel and tourism reaching or exceeding pre-pandemic levels in 2022, it is more important than ever to keep a watchful eye on the changing wants and needs of today’s consumers. A recent article likened this phenomenon to bears coming out of hibernation, and it’s true. People are ready to travel big time. As former Director of Marketing at Tourism Australia among other destination roles, I’ve tapped my resources to compile this list of trends to watch in the year ahead.

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