In today’s digital-first advertising world, many marketers often forget TV is one of the most powerful mediums for building brand images and creating a “halo effect” in the minds of consumers.
Current landscape: Online privacy and users demands for it have caused a seismic shift in the way digital interactions are seen and tracked, making it increasingly difficult for marketers to...
With reports of travel and tourism reaching or exceeding pre- pandemic levels in 2022, it is more important than ever to keep a watchful eye on the changing wants and needs of today’s consumers. A recent article likened this phenomenon to bears coming out of hibernation, and it’s true. People are ready to travel big time. As former Director of Marketing at Tourism Australia among other destination roles, I’ve tapped my resources to compile this list of trends to watch in the year ahead.
The hospitality and tourism sectors have taken a huge hit during the pandemic - that’s not news. We’ve all suffered from the fallout of COVID restrictions and whatever your point of view is on that, we must accept that the travel industry has been devastated. For basically two years, leisure travelers had been encouraged to stay home, business travel had been greatly curtailed, and conferences and incentive travel had dropped to nearly zero.
If your Spanish is a little rusty, that title means the Rebirth of Tourism, which was the slogan of this year’s Tianguis Turistico, Mexico’s annual travel and tourism event. After last year’s virtual event, Tianguis was back live last month, and it certain ly was lively. Held in Merida in the state of Yucatan, nearly 4,000 attendees were vaxxed, masked, and ready to do business. And we were right there with them.
Media familiarization trips (aka FAM trips) have been a long-standing public relations strategy. Whether it’s inviting journalists to explore your destination and discover its hidden gems or bringing them to stay at your new (or not so new) property and learn everything it has to offer, FAM trips are an excellent way to get media excited about your client. And more importantly, write about them.
Recently we had the opportunity to attend the National Indian Gaming Association’s (NIGA) annual conference, the Indian Gaming Tradeshow & Convention held in Las Vegas. Amid tribal leaders, industry experts,...
As travel returns, people are having a wide range of experiences as they navigate the new normal. Marketers in the travel and tourism industry should take note that many visitors...
Before my tentative migration to the ‘burbs, for the lore of better schools and bigger backyards, I lived in San Diego’s awesomely eclectic and mostly gay neighbor of Hillcrest. I...
As marketers, we strive to “serve the right creative, to the right user, at the right time” but that’s about to get a little tougher in 2022. As users become increasingly...
Amid the difficulties of 2020 for many industries, the role of digital and influencer marketing actually accelerated. Pandemic restrictions led to shifts in consumer behavior, which led to a major focus...
Over the course of 2020, Expedia Group surveyed 34,000 travelers across 13 countries about travel decisions and how COVID-19 restrictions have changed their plans to travel. People have been dreaming about travel for quite some time and are now awakening to a new reality where they might actually plan a future trip. But when? How? Where? We’ve got some stats to share, as well as some recommendations for marketers on what to do next
As consumer privacy concerns grow, tech giants are stepping forward with data tracking transparency initiatives. Prior to 2020, most data protection requirements began with government legislation. Last year Apple made a statement by rolling out their newest operating system iOS 14 and providing consumers with more control over their individual data. However, the ripple effects of Apple’s update are multiplying.
Google Travel expert Raymond Mok recently shared the latest travel trend research at a webinar sponsored by the Hotel Sales & Marketing Association International (HSMAI), with some interesting data points. As we live through the pandemic while planning marketing strategies for the comeback, I found some useful information for travel and destination marketers to consider.
At the first ever One Awards San Diego, 62ABOVE walked away with six prestigious awards, including a Gold for Audio|Custom Content production on behalf of Harrah's Resort Southern California and Silver for Design|Animation...
I didn’t know it was going to be this bad. I don’t know how much worse it could possibly get. What I do know is that things have changed for...
Spring has sprung! And normally, this is the time that major arts and culture institutions begin hosting their biggest events of the year. From exhibition opening parties to fashion shows...
Our nonprofit partners work incredibly hard on a daily basis to serve stakeholders, reach new donors and ultimately improve communities. Often, our clients wear many different hats, working long hours on small teams with limited resources. And that’s before dealing with a crisis. The past thirty days have been rough. But working alongside nonprofits like Serving Seniors - whose main demographic is one of the most vulnerable to this virus - has been some of the most important and rewarding work of my career. Here are a few strategies that can help nonprofits navigate through crisis situations.
It’s not news that marketing as we know it is has changed dramatically during this hellacious coronavirus crisis. Marketing departments are decimated, budgets have slowed, and marketers are in a quandary about what to do – and when. Some of the bigger gains have been experienced within the influencer marketing sector. Brands are benefitting from the direct line influencers can draw for them to their audiences while they sit in their homes.
Families are doing it. Teachers are doing it. Even tax preparers are doing it. We are all doing it for one reason or another: making video conference calls, face-to-virtual-face, over...
Three takeaways from the first 30 days of COVID-19 for independent agency and small business owners. Focuses on leading the team, getting the help you need, and using your network to survive and thrive during the coronavirus disaster.
This year, 62ABOVE was back marketing during the Super Bowl with the goal to turn heads and pay homage to the Mayor, Rob Riggle.
Tune in and you’ll learn: - How to strategically approach influencers - How to measure results - Key elements to selecting and vetting influencers
Why do we start with purpose at i.d.e.a.? If you’re one of the 46 million people who have already watched Simon Sinek’s now famous Tedx Talk, you’re probably familiar with...
You’ve most likely spent a decent amount of time and money on your influencer campaign so why not ensure that you continue to see a return on investment by repurposing that content in an omni-channel approach? Depending on the campaign, you may have a plethora of assets and content pieces that you now own. How do you use these assets, and potentially stagger them over several months, to maximize reach and engagement while keeping your own channels looking fresh? Read our 8 tips for optimizing your investment.
Tune in and you’ll learn: · The relationship between Facebook & Instagram today · How organic and paid media work together · How to reach the right audience at the right time · Pixels and tracking users’ actions online · Diversified audience testing · Creative testing · How to keep up with a constantly changing environment
There’s no shortage of influencers these days. No matter which industry you’re seeking partnerships in - beauty, fashion, food, parenting, tech and beyond - there are plenty of qualified individuals with large followings, high engagement and beautiful content. This can also make it overwhelming when trying to decide which ones are best to partner with for your brand. We share four tips for finding the best influencers to achieve your marketing goals.
As a proud member of the LGBTQ community, I’ve been observing the way brands have recognized the power of marketing to the collective rainbow for decades. There were early pioneers...
Post Production, to many a laborious process, is a marathon race to execute the best possible look for your film, increase production value, and push the limits of a budget...
From PR and influencer partnerships, to media buys, to social media, having a solid go-to-market strategy is key to a successful brand launch. This webinar delves into the strategy, influencer management and results of two launch campaigns for Pacsafe.
Beautiful, sunny San Diego. A top-rated destination for filming in the US boasts some of the country’s best weather, landscapes, and talent. In February of 2019, i.d.e.a. and Harrah’s Resort...
Last week I outlined the current challenges of attribution in digital paid media. Before moving on to the recommended solution, let’s examine another way attribution plays out and how you...
Attribution. It’s the gift and curse of digital advertising. The oft quoted marketing quandary, “I know half my marketing is working, I just don’t know which half,” is unfortunately still...
Harrah’s Ak-Chin Hotel and Casino was at a critical inflection point in its twenty-four year history as it neared completion of a major construction effort to expand its property. The...
This year’s Expo West tradeshow (the world’s largest natural, organic and healthy products event) was inspiring, overwhelming, delicious and exhausting. But what made it really shine for us was the...
I’ll say it. Don’t read my book. Most likely it isn’t for you. Why is that? My book Return On Courage, a playbook for courageous change, comes out today. Just what the business world...
i.d.e.a. thrives on teamwork. We have to. As a small, integrated marketing agency, we rely on each other and each department in almost everything we do. To support our culture’s agility,...
We’ve all seen them. The photos of a polar bear standing on a tiny, shrinking dot of ice. The “then” and “now” photos of the polar caps. The vast disappearing...
After years of prohibition, the cannabis movement is growing rapidly across the U.S. and the world. From Canada’s national adult-use legalization to initiatives on four state ballots this November extending...
The times they are a changin’. Slot machines, table games and bingo halls aren’t enough to attract and retain players any longer. In a saturated market, options are overwhelming and...
Copywriting can be frustrating. The right words sell. The wrong words aren't even read. A lot of people don't know where to start, which is why we put together a list...
Being a Senior Project Manager at i.d.e.a. comes with a multitude of daily tasks, but I have to say my favorite is picking the office beer. Yes, I have been...
With the popularity of video on the rise, it’s harder than ever to produce organic social content that gets noticed. Since courageous ideas are our jam, we leveraged an emerging...
By Jon Bailey, Co-Founder/i.d.e.a. and Dana Zucker, Founder/LifeDoneWell What exactly are brands and agencies looking for in influencers? While we tend to think of brands, influencers and agencies as separate entities entirely,...
1. What's the difference between a Product brand and a Service brand? Product brands are about products. Mars, a classic Product brand, doesn’t answer back, doesn’t get tired, isn’t anxious, is...
The Tax Cuts and Jobs Act took effect this year, initiating a considerable shift for nonprofits and those who market them. For the past 100 years, nonprofits have benefited from a...
With every new year comes new buzz-worthy destinations, emerging travel trends and sought-after trips to help guide travel enthusiasts in their search for wanderlust. As one of the world’s largest and...
Where does a hospitality marketing campaign end and a guest’s experience begin? In marketing, our job is to create consumer expectations for a product or service. But guests anticipate a seamless...
As the ever-changing marketing landscape continues to move toward digital, many restaurants are struggling to keep up. Fast-casual restaurant’s demand for a consumer-friendly digital presence often requires integrating the latest...
If you haven’t heard of the “Beyond Burger”, chances are you won’t be able to avoid the buzz much longer. The 100 percent plant-based burger has taken the fast-casual restaurant...
Being genuine and sincere is a critical component of a marketer’s success. In our increasingly noisy world, where clients want faster and nimbler agency partners, and consumers are more savvy and...
When Indra and I set out to form our company some 23 years ago (yikes that’s a long time!) we wanted to do good work both as marketers and as...
June marks my sixth year at i.d.e.a., which means I’ve been working here since the very beginning. When I started as a summer intern, fresh out of college, I had...
(Photo credit: Dan Gold) National Donut Day. National Taco Day. National Escargot Day. And my personal favorite, National Wine Day. We know about these *made up* holidays, but where do they...
The Mom 2.0 Summit was held just a couple of weeks ago in Pasadena, and there was so much great information to absorb and share. It was my second time attending,...
Every now and then you meet someone who grabs your attention because they’re doing something new, different or unexpected. That happened to me recently at a conference and I knew...
This month, I was fortunate enough to attend the first-ever gathering of female CEOs leading certified B Corporations from across the country. We ranged in size from individual consultants to...
As a graduating public relations student, I'm lucky enough to get the opportunity to attend events with dozens of public relations professionals. Most recently, I attended the Public Relations Student...
Our team had a blast conceptualizing and creating the new ‘Like A Caesar’ brand initiative for Caesars Palace Las Vegas, and we’re proud to announce that the finished product has...
Splat’s leading fantasy hair color products can be described in three words: bright, bold and rebellious. Our team began working with Splat in January 2018, using those three defining characteristics to...
For the first time in Olympic history, all teams and athletes of U.S. Ski & Snowboard will be united under one brand and one brand mark. i.d.e.a. had a pivotal...
With the new year comes new media predictions and trends. As 2018 begins, advertisers need to effectively engage and target their audiences in a rapidly changing media landscape. Based on...
Every year at the International Consumer Electronics Show, global leaders in tech debut their latest and greatest developments. When it comes to innovation, this is where brands bring the heat....
Harrah’s Resort SoCal had been operating under the strategy of Fun Made Funner. The creative team was tasked with creating unique OOH executions based off of that particular strategy. Instead...
Here at i.d.e.a., we are not only proud of the innovative work we produce for our clients, but we also recognize that great work comes from even greater people. We...
As an associate creative director, I come up with scenes and scripts for videos, commercials and digital content. Being on set for these productions is my favorite part of the...
Last week, the Public Relations team took a field trip to Los Angeles to experience Refinery29’s 29Rooms exhibit in real life. We often reference visual experiences like this one (along...
At i.d.e.a., we value the creativity of inspiring work, fun people, unique places, and yes…even our very own pets. What else would you expect from a fully integrated creative marketing...
As I think about some of the biggest stories of 2017, they look like a compass of what’s ahead. Here are five trends we’ll see spill into 2018: Social...
To generate buzz around the newly launched Citysafe CX collection, we teamed up with Pacsafe to create unique brand immersion events at iconic hotspots in three key markets: Gracias Madre...
In our fast-paced culture, we’re all under pressure to get smart fast, especially in marketing where we can be working with a different industry on a daily basis! I’m a true...
Here at i.d.e.a., we are not only proud of the innovative work we produce for our clients, but we also recognize that great work comes from even greater people. We...
Gratitude is the healthiest of all human emotions. The more you express gratitude for what you have, the more likely you will have even more to express gratitude for. Zig Ziglar. Zig...
Here at i.d.e.a., we like to do Halloween right. We’re fortunate enough to have an awesome crew of talented, creative, and committed folks who let their imaginations run rampant regularly....
Yes. You’ve heard this before. But truly, 2018 will be the year of the video. Trust us. With the rising popularity of video-based apps and live-streaming services, including Snapchat, Netflix, Apple...
This month we were honored to have our short film "Shine" featured at the San Diego International Film Festival. “Shine” is an animated film that we created for our dear...
When I think of the word “conference”, I usually picture a slightly depressing hotel ballroom, bad pantsuits and a lot of mediocre coffee. Which is the complete opposite of what...
So, what do you do? This is the default question asked on planes, at business mixers and recently at a municipal putting green. I work in advertising. ‘Integrated marketing shop’ gets...
After more than 20 years of leading and living agency life, there are a few truths I believe in more than ever when it comes to culture. There is a...
Being the “new kid” is never easy. An adjustment period is inevitable no matter the circumstance. Feelings of excitement, anxiety, adrenaline, new beginnings, and sheer horror all mix together into a...
(Photo credit: @FeralCreature) Influencer Marketing is a lot like a home renovation – it usually takes double the amount of time and budget than you originally anticipated. But don’t let that...
The phrase “all press is good press” - is it really true? Reality stars like Rob Kardashian and Blac Chyna might think so, but every good publicist knows that is...
When we rebranded Harrah’s Resort SoCal as Funner, California, we knew we’d get some attention. After all, David Hasselhoff was introduced as the first mayor, and we showcased actual customer...
Every client offers a different opportunity. Some encourage big, creative, courageous ideas while for others measurable, effective work is the priority. And every now and then we come across a...
In my short career, I’ve had the pleasure of working for some of the best, most effective public relations and marketing managers. Each with a completely different style, I was...
I recently visited friends across Oahu, Hawaii, who provided a great reminder of non-agency life. They wear bathing suits under their work clothes, they don’t have agency friends (other than...
When I was interviewing to join i.d.e.a., the word courage came up again and again; and not just by Berman (co-founder and chief philosopher). It’s a phrase we use often,...
It’s not every day that you get to work on a feel-good nonprofit brand. Especially one that helps your local community. And as a B Corp, one that we feel...
Truth be told, there were about twenty people on the i.d.e.a. team who made Funner, California a reality. You know who you are! But three in particular really brought this magical...
On National Tell a Story Day, I wanted to tell a story, personifying…story. My cap is tipped to any soul who makes stories or takes in stories! For without people...
Many of you have likely seen several news articles about YouTube and brand safety in the past week. The crux of it is that many brands have discovered that their videos...
We’re proud to share that last Friday, we were recognized with the highest honors at the annual SDX American Advertising Awards (aka the ADDYs) for our integrated work with Major...
Increasingly, we see companies striving to do more than make a profit. That old capitalist nugget “greed is good” is finally being rejected. Perhaps it’s the recognition that profit at any...
There are many ways to be a socially, fiscally and environmentally responsible company. For some companies, it is at the very core of what they do. Companies like Method exist...
As a certified B Corp we make every effort to give back to our community however we can. We know we’re darn lucky to be living in this beautiful city,...
I’ve always had a bone to pick with the term “content marketing.” These two words must have first been put together by one of the least creative people on the planet....
i.d.e.a. is a certified B Corp. Why? Because we believe business should have a triple bottom line: people, planet and profit. If this sounds too “woo woo,” stick with me...
Four parties.Four different Halloween costumes? Was I insane? Au contraire. It was indeed quite the busy Halloween costume-buying season, and I’m not going to lie: my disposable income took a ding. As we...
An anecdote: At the end of their time at our agency, I ask interns to write a letter to future interns sharing lessons they learned, survival tips and other bits of...
If you’re reading this post, then you have probably already gathered that our company has taken a hard stance on working solely with courageous companies. Courage is something we take quite...
Poo~Pourri’s in-house production team made an entertaining video about a topic with easy laughs. It’s funny for what’s essentially a five-minute infomercial. See it here. There are some minor criticisms of...
The diamond industry is in a decline, as millennials are holding off on marriage until later in life and looking at alternatives to diamonds for engagement and wedding rings. Recently...
In the tradition of LonelyGirl15, Addict Aide recently created a fictitious Instagram star named Louise Delage in order to demonstrate how difficult it is to detect alcohol addiction. Watch the campaign...
It makes total sense that some folks would jump down Apple’s throat about their self-proclaimed courageousness. I can say this with confidence because I’ve taken the last 700 days studying...
This might come as a surprise, but craft beer is kind of a big deal in San Diego. So, when we got the news that our client, Islands Restaurants, was...
When I first heard about the Samsung Galaxy Note 7 recall I thought, “Ouch. This one’s gonna hurt if they don’t respond quickly.” But as their situation continued to play...
Last year Harry Mustachio traveled across America to raise awareness and donations for the Movember cause. Though we didn’t bring Harry back for more in 2015, perhaps you can share...
A quote that I often refer to, and one that I wish I knew in high school for my senior quote, is one by Maya Angelou. I’m sure you’ve heard...
People are not crazy about dentists. They certainly don't enjoy stock traders. Lawyers? Pffft. No love for used car salesmen. And people despise marketers. But why? Get this, marketing lords of...
Now that the women’s world cup is over and the country is impatiently waiting for football season (or maybe that’s me), I figured I’d interrupt the dog days of summer...
This past Friday, Adweek announced the six finalists vying for the 2015 Emmy Award for Best Commercial. As is the case every year, strong production values underscore each spot produced by...
In the year since i.d.e.a. became a Certified Benefit Corporation, or B Corp, then one of just 25 agencies in the U.S. to earn the recognition, we’ve seen some exciting...
It’s a gorgeous day. You and Channing Tatum are sharing an XL tub of Häagen Dazs. The chemistry is off the charts—you are enraptured. As you laugh a bit too...
The inmates at Litchfield Penitentiary got an early release – for the third season of Orange Is the New Black, that is. The popular Netflix original series created some excitement last...
Really. When you have a ballroom full of people whose jobs contain the word sustainable in the title, there is going to be quite a lot of focus on what’s...
Did you get an Apple Watch yet? I didn’t, and likely won’t. And no, I’m not some technophobe or Apple-hater. Rather, I started WPP’s first Internet of Things agency. I...
We’ve all censored ourselves before. It’s a gut-check we do before speaking or hitting send; it’s playing the doormat, the red-faced bottle of rage, the hesitant one. You know self-censorship...
In the fresh autumn chill of Santa Fe, New Mexico, I recently participated in a meaningful team building exercise with several colleagues from i.d.e.a. The experience was a profound reminder...
Here at FortyOneTwenty, we love telling stories. Stories are what drive our passion for this craft. Ask anyone in our office though and product geekery would come in a close...
[This story explains how I turned my homemade standing desk into an actual product that allows you to stand up at your computer. We'll soon see if people like this...
We take our work scary seriously but not ourselves too seriously. Meet some of the crew who call i.d.e.a. home. Enjoy the below costume-induced snippets from Halloween last Friday. Booooooooooooooooooom! I.D.E.A....
Working at i.d.e.a. Behind "The Wall" “…I am the shield that guards the realms of men. I pledge my life and honor to the Night's Watch, for this night and all...
Yes. Joe Nafziger, Associate Creative Director Shorts are an American Right of Comfort. As long as your work's dress code allows for it, wear them freely. Many women sport dresses, shorts and...
i.d.e.a. Acquires FortyOneTwenty Earlier this summer, i.d.e.a. made a bold move and acquired FortyOneTwenty, a San Diego-based video production company started 7 years ago by Matt Mangham and myself, Matt Jensen....
A visit from Tokyo's Recruit Lifestyle highlights differences and similarities between US and Japanese marketers. In the nearly ten years I have been a member of PRSA's Counselors Academy (a special...
No matter your job, at some point you'll probably have to travel for work. For some people, this means attending an industry conference. For others, it might be corporate training...
We’re proud to announce today that we’ve earned the Certified B Corporation designation. Here’s what you need to know: i.d.e.a + B Corps We’re now one of 1,000+ Certified B...
These days, people want businesses to be a part of the solution to the world’s problems. One survey found that 73 percent of people said they’ll recommend a company that...
To become a B Corp, we need to meet a series of requirements... You probably know that Ben & Jerry’s and Patagonia walk the talk when it comes to environmental and...
People recommend five to nine brands per year. Is your brand one of them? Word of mouth marketing has continuously proven to be the most influential and trusted form of marketing....
QUESTION #1: When are copywriters happy?ANSWER #1: When they’re on set. QUESTION #2: When are copywriters happiest?ANSWER #2: When they’re on a comedy set. We’ve spent the last week ambitiously working to...
New York Times consumer reporter David Segal, aka The Haggler, usually tackles topics related to downtrodden consumers looking for help with travel scams, dishonest warranties, and inept customer service. So why...
If the cause marketing promotions during the October observance of National Breast Cancer Awareness Month provide any clue, the answer is…all of the above! Yes, among the myriad pink-ribbon promotions I...
In trying to relate the principals to my own experience, I realized that this was similar to the process we used when creating the Human Motorcycles Campaign for the International...
That's why it's never been more important to ensure your copy is as strong, smart and succinct as possible. Copywriting can be frustrating. The right words sell. The wrong words aren't...
We're either presenting to prospects, or selling campaigns/ideas to clients, or pitching stories to media...you get the idea. We've all sat through good and bad presentations, so we all intrinsically know...
My right honorable friend James White, VP of Brand Management here, blurted this out one day in slight frustration over getting some work sold through. Work that would be multi-channeled....
The public relations field is expected to grow 23 percent from 2010 to 2020, according to the Bureau of Labor Statistics, while jobs for reporters will decrease by six percent....
I realized that online retailers who sold products geared towards Comic-Con attendees missed a huge opportunity to capture an engaged audience that were using their mobile phones to compare prices....
After finishing college in Central Illinois, I moved to "The Valley" in Los Angeles. I left behind a serious girlfriend as we promised to try and make the long-distance thing...
Print has been labeled a dying medium. Newspapers seem to be closing down daily and look what happened to my Dad’s favorite magazine—after 79 years, Newsweek is no longer even...
The growth of social media may be getting all the headlines these days, but TV news is still big business. The morning show wars between NBC’s “Today” and ABC’s “Good Morning...
Hot Tub Time Machine forward and here you are successfully trailblazing your own course inside some agency (Congratulations! They’re lucky to have you!). Now that you’re in, it’s time to talk...
One of the best parts of starting a business or inventing a product is deciding what you're going to call it. Just like the pending arrival of a wee babe,...
As mentioned in my last post on the evolution of SEO, Google's Penguin and Panda updates have made it harder for brands to be successful in the search landscape if...
[Author's note: This post applies to any type of scripted commercial video, not just TV spots.] If you've ever watched a commercial and thought, "I could write one of those" you're...
The public relations industry is in a state of evolution with increasing social media demands, expanding digital outlets and ever-shrinking newsrooms. No matter the industry landscape, one thing will never...
Yup, that was the title of the session I presented at Interactive Day San Diego last week. Yes, I wanted to be provocative, but I also had a point to...
Have you seen the latest Apple TV commercial? After a beautifully shot and edited series of images of people using their iPhones to shoot or edit, it ends with just...
In the first quarter of the year, Facebook has already made changes to its platform such as its News Feed, Cover Photo guidelines and the beta release of Graph Search....
I don't know about you, but I grew up with the image of a "sales guy" as a kind of smarmy, ingratiatingfellow who would say almost anything to make a...
Answer: The key to communication planning is sharing. I know, it sounds so simple. Pre-school simple. However, when the entities involved are client and agency, it becomes a little more complicated. Sharing...
Cat's out of the bag. If you walk past my office most any time of day, chances are you will hear a podcast of some sort coming from my speakers....
Man thinking about generating content for SEO"}}]]Let’s face it, blogging is not easy. The hardest part for me has been thinking of good things to write about. There are only...
Three phrases your team hates It's too hard We can't Not possible Three phrases your team loves Let's do this better We can I'll figure...
What, When, Why and How These are some of the most powerful questions when exploring Brand Partner challenges. These questions lead you down the path to unlimited creativity, true integration and...
The other day my husband and I were discussing the creation of our own blog. We've been bouncing the idea around for a couple of years and have come up...
The service-based economy (one that produces intangibles) is growing at a rate that far outpaces the goods-based one. As you become specialized in something, others are more likely to pay...
At i.d.e.a., we have dedicated ourselves to building a Brand Management Service Vision that will move People, Products, and Culture both for ourselves and our brand partners (clients). We have...
If it follows suit, Super Bowl XLVII on February 3rd will become the most watched show in television history. According to The Nielsen Company, last year over 111 million people...
I recently read - like every day for the last 16 months - an article about brands needing to do "more with less". I think we all understand that not...
Corporate Catfishing is much like Catfishing. It’s the idea that corporations use digital mediums to shape and control storylines – that aren’t truthful -- to create deeper, more meaningful connections...
One of the best ways to learn is to teach, right? Recently, as I was teaching someone else about writing a successful PR pitch, I realized how much has changed in...
Recently I have seen more and more stores provide an option to receive a digital copy of your receipt instead of a paper copy. This got the marketer in me...
What does talent mean anyway? And how can you tell if you have any? This question, along with many others, was posed recently when I spoke at San Diego State...
Ask any creative person what their biggest pet peeve is about working in a professional environment, and odds are that “design by committee” tops the list. Everyone attached to a project...
You try finding common ground when meeting someone for the first time. Familiar questions are thrown about: "Where do you live?""Are you from here?""How do you know so and so?" The answers...
I admit it. I'm a late comer to Downton Abbey. As Season Two approached last winter I was shocked at the fervent adulation I was seeing from almost every single...
It may seem like no surprise that every public relations effort should be part of a public relations plan, but for many, the importance of this plan is overlooked and...
I once read that one of the reasons people love shopping is that it is an activity that keeps you in the here and now. Like skydiving. Or sex. We...
Breakfast at the table. Behind the wheel commuting to work. In your chair at your desk. Eating lunch in the office or at a restaurant. Meetings all afternoon. At your...
We've already talked about Starbucks and Virgin as significantly different types of Service Brands, but both with common philosophies - delivering value pricing, high quality, fun and innovation, while being...
We all love our smartphones, tablets, desktops, laptops and eReaders. You could be reading this blog post on anyone of them. This holiday season, millions of iPads, Kindles, Galaxies, Surfaces, RAZRs...
If you have been to the movies in the past couple of years, you will have noticed that cinema advertising has taken off like Iron Man chasing a super villain. Out...
At i.d.e.a. we regularly collaborate with our brand partners to create blogger events and experiences, many of which are family focused. A topic of discussion with the reputation team lately...
I recently had dinner with a group of agency owners and the subject turned to awards, specifically agency of the year awards, and what criteria really matter. The people at...
I have a love hate relationship with Facebook. In contrast to other social media, where I really do one or two things, Facebook is selfish. It wants all of me....
A few weeks ago I spoke at the SEM San Diego meeting on the topic of Search and Social. During my talk I discussed the importance of having a holistic...
As a communication firm that specializes in ideation, we are tasked with rationalizing strategies to support a brand position. Many companies come to us looking for ideas that will help...
The Creative Department is the best place to work inside a company/agency/shop.You get paid to invent and be productive. You're not filling out spreadsheets or conference-calling clients to discuss budget...
Happy day after election day! I’m sure half of you are happy with the results and the other half, well, not so much. But I’m not here to open up...
A question as old as time…what will the future look like? Growing up, I figured by now it would look somewhat like that famous Hanna-Barbera television show the Jetsons. OK, I...
Currently unemployed? Just out of school? Graduating in December? Whether you are out of work or just looking to land the job you want, hopefully the below will help. #10: Be...
At i.d.e.a., we have dedicated ourselves to building a Brand Management Service Vision that will move People, Product, and Culture both for ourselves and our brand partners. We have challenged...
It makes me happy to see that landing page testing and optimization is becoming a normal business practice, I just feel we can do better with the optimization part of...
I'm an only child of divorced parents. I learned to rely on myself at an early age; to make stuff happen, be responsible and whenever possible, not have to rely...
I'm always surprised when people think San Diego is a small backwater town, and there could not possibly be marketing expertise of any significance residing in this podunk little village. Fact...
You're sitting (or standing) at work, trying to think of something to write a blog post about. Your computer monitor blasts a blank document—Microsoft Word, Apple's TextEdit, or whoever made...
Gone are the days of your parent’s youth when the family gathered around the TV screen glued to every second of programming while they consumed still partially frozen dinners. Today not...
I just came back from Vegas where I was on a 24 hour Wesearch® (our version of Research) mission for a pitch. I always adore getting out of the office...
It’s a tough job being the most respected media outlet in the world. And an even tougher job deciding what goes on Page One of the world’s most read newspaper...
One of my newest passions is doing improv comedy. To be a good improviser you must follow some basic principles. These principles provide a framework that allows you to be...
What's that you say? You want to know how to measure the value of your public relations investment? Loaded question you have there. I'll do my best to explain. We used...
You get home from the bars. You're tired, but not too tired for a little bump and grind. You whip out your phone, scan your contacts, and send the same...
Technology can be distracting stuff. Having a smooth workflow makes staying on task easier and allows you to work faster, avoiding those weekends at the office.Use Keyboard ShortcutsSometimes it’s the...
As a digital community butterfly, I subconciously am always looking at, reviewing and judging the social media efforts of brands small to large. Not because I want to be judgmental,...
Public relations is hard to define and even harder to track. With the way in which we absorb information, it's nearly impossible to determine which delivery resulted in the purchase....
Members of the global media are very busy, and sometimes it can be hard for a San Diego marketing and communications agency to get their attention on behalf of a...
Visuals always help me. Here are 8 tips via 8 visuals that can help you create better work that connects with the diverse, unique and opinionated people of our beloved...
A number of companies are slipping when it comes to managing their online reputation. They are turning a blind eye to reviews, and only react in crisis situations. With the...
Back (waay back) in 1996, Bill Gates wrote an article titled "Content is King". The piece was prescient in many ways: "But the broad opportunities for most companies involve supplying information...
