We have some thoughts

At 62ABOVE, we are starting to implement AI into our daily practices, but we are being very measured and conscious about when and how we use it. With so many ethical and legal implications yet to be sussed out, we see it as our responsibility to be, well…responsible.

I’m an optimist. I believe our world is a beautiful place. Our rich tapestry of diverse cultures, backgrounds, and perspectives inspires me every day. And that’s exactly why I’m excited to incorporate this beautiful melting pot of humanity into the work we do for our clients at 62ABOVE. It’s not just our perspective, it’s our responsibility.

At this point, I think I could be considered an agency lifer (except that one year client side slip up, but I digress).

The egg nog is gone; the tree is on the curb; and, your New Years hangover has set in. It’s January 1st, and that means one thing: time for those hopeful, lofty New Years Resolutions.

In today’s digital-first advertising world, many marketers often forget TV is one of the most powerful mediums for building brand images and creating a “halo effect” in the minds of consumers.

Current landscape: Online privacy and users demands for it have caused a seismic shift in the way digital interactions are seen and tracked, making it increasingly difficult for marketers to…

With reports of travel and tourism reaching or exceeding pre- pandemic levels in 2022, it is more important than ever to keep a watchful eye on the changing wants and needs of today’s consumers. A recent article likened this phenomenon to bears coming out of hibernation, and it’s true. People are ready to travel big time. As former Director of Marketing at Tourism Australia among other destination roles, I’ve tapped my resources to compile this list of trends to watch in the year ahead.

With reports of travel and tourism reaching or exceeding pre-pandemic levels in 2022, it is more important than ever to keep a watchful eye on the changing wants and needs of today’s consumers. A recent article likened this phenomenon to bears coming out of hibernation, and it’s true. People are ready to travel big time. As former Director of Marketing at Tourism Australia among other destination roles, I’ve tapped my resources to compile this list of trends to watch in the year ahead.

The hospitality and tourism sectors have taken a huge hit during the pandemic – that’s not news. We’ve all suffered from the fallout of COVID restrictions and whatever your point of view is on that, we must accept that the travel industry has been devastated. For basically two years, leisure travelers had been encouraged to stay home, business travel had been greatly curtailed, and conferences and incentive travel had dropped to nearly zero.