We have some thoughts

Okay, fine… we have a lot of thoughts. That’s because we’re constantly learning new and exciting things about this ever-changing industry—from brand design to social media advertising, content creation to media marketing—and we can’t help but share those findings with you.

Latest Post

62ABOVE Joins the ALHI Family

On April 1, 2024, 62ABOVE officially joined forces with Associated Luxury Hotels International (ALHI), marking a significant milestone in both organizations’ journeys. This strategic partnership will result in a fusion of ALHI’s global luxury hospitality reach and our creative marketing expertise, setting a new standard for innovation and service in the industry.

Read More

Account Management Means Business

No matter what you call Account Managers at your agency, the qualities that make us truly top-notch are the same. We are the folks who create structure, but never settle for routine. We’re contributors, not just facilitators. We nerd out. We make things happen. We’re insanely curious. We’re part therapist, part ninja, part cheerleader, and part air traffic controller. We do our homework, we take the lead, and we don’t wait for instructions. But as we look toward the future, that’s not enough. For Account Managers to catalyze success on behalf of our Clients and our agencies, we also need to cultivate a business mindset.

// Read More

62ABOVE’s Guidelines for Generative AI

As we recently shared, generative AI holds a lot of potential for supporting creative work. And while we don’t want to replace ourselves (who would?!) we do see how AI may become increasingly useful for agency professionals in the years to come. That said, we believe the responsible use of AI requires human judgment and oversight to avoid bias, misuse, and inadvertent risks of harm.

// Read More

Terrif-AI-ng? Does AI have to be so scary?

At 62ABOVE, we are starting to implement AI into our daily practices, but we are being very measured and conscious about when and how we use it. With so many ethical and legal implications yet to be sussed out, we see it as our responsibility to be, well…responsible.

// Read More

Embracing DEI in Advertising: Why You Should Give a Shit

I'm an optimist. I believe our world is a beautiful place. Our rich tapestry of diverse cultures, backgrounds, and perspectives inspires me every day. And that's exactly why I'm excited to incorporate this beautiful melting pot of humanity into the work we do for our clients at 62ABOVE. It’s not just our perspective, it’s our responsibility.

// Read More

A Shout Out To My Full-Service Agency Brethren

At this point, I think I could be considered an agency lifer (except that one year client side slip up, but I digress).

// Read More

Fiscal New Years Resolutions A Second Chance

The egg nog is gone; the tree is on the curb; and, your New Years hangover has set in. It’s January 1st, and that means one thing: time for those hopeful, lofty New Years Resolutions.

// Read More

The Power of TV Builds Brands

In today’s digital-first advertising world, many marketers often forget TV is one of the most powerful mediums for building brand images and creating a “halo effect” in the minds of consumers.

// Read More

How Brands Can Begin Preparing for the Cookie-less Future

Current landscape: Online privacy and users demands for it have caused a seismic shift in the way digital interactions are seen and tracked, making it increasingly difficult for marketers to...

// Read More

Tracking Today’s Travel Trends

With reports of travel and tourism reaching or exceeding pre- pandemic levels in 2022, it is more important than ever to keep a watchful eye on the changing wants and needs of today’s consumers. A recent article likened this phenomenon to bears coming out of hibernation, and it’s true. People are ready to travel big time. As former Director of Marketing at Tourism Australia among other destination roles, I’ve tapped my resources to compile this list of trends to watch in the year ahead.

// Read More

Load More