Back to Blog

62ABOVE Joins the ALHI Family

By Jon Bailey

On April 1, 2024, 62ABOVE officially joined forces with Associated Luxury Hotels International (ALHI), marking a significant milestone in both organizations’ journeys.

This strategic partnership will result in a fusion of ALHI’s global luxury hospitality reach and our creative marketing expertise, setting a new standard for innovation and service in the industry.

Introducing Our New Collaboration

For those not yet familiar, ALHI is a leading luxury global sales organization with a portfolio that boasts over 250 luxury properties across the globe. Their reputation for excellence in the hospitality industry is unmatched. 62ABOVE brings our award-winning approach to marketing strategies, creative development, PR, social media, and comprehensive media services to ALHI’s service offerings.

What’s Changing?

We will continue to serve our valued current clientele while pursuing new opportunities both within and outside of ALHI’s network. In practical terms, this partnership means we’re bolstering our capabilities without altering the essence of what makes 62ABOVE unique. Think of it as expanding our toolkit; we’re enhancing our services with ALHI’s rich insights and global perspective, which will benefit many of our tourism clients. “It’s business as usual, but with added depth and reach,” says Greg Carson, our President/Chief Operating Officer. “This means more resources, more insights, and ultimately, more ways to deliver exceptional results for our clients.”

Michael Dominguez, President & CEO of ALHI, echoes this sentiment. He views this acquisition as a strategic move that enhances ALHI’s service portfolio, “We are excited that we can now offer 62ABOVE’s expertise and its full range of marketing services to meet the evolving needs of our Members and luxury clients.”

Looking Forward

As we embark on this new journey, our commitment to innovation, excellence, and client satisfaction remains more vital than ever. This collaboration not only signifies growth but also our dedication to setting new benchmarks in the luxury marketing and hospitality industry.

Please feel free to reach out to your contacts here at 62ABOVE if you have questions or would like to learn more; we’d be delighted to discuss how this exciting development can bring added value to your business.