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AN ICONIC CELEBRATION FOR AN ICONIC DESTINATION.

Print \\ Digital \\

2024 marked the 40th anniversary of West Hollywood becoming an established city … and they wanted to celebrate. So, they teamed up with 62ABOVE to create a campaign that told the story of this trend-setting, culture-defining, rule-bending destination. And it’s a story decades in the making.

Solution

PAST, PRESENT & FOREVER.

“Iconic. Forever.” Those two words summed up everything we learned about West Hollywood, and became the rallying cry for a two-phased campaign.

First, there was a birthday to celebrate. We utilized a mix of vintage and contemporary photography and videography to paint the picture of all the ways West Hollywood has established itself as a true icon—through history to today.

Next, the creative evolved into an evergreen campaign, with visuals and language focusing on the current West Hollywood experience—showcasing that it’s as iconic as ever.

Results

Performance:
6.2MM
6.2MM Impressions
7.5K
7.5K Clicks
15.4K
15.4K Landing Page Views
Cost Per
$9.80 CPM // $8.13 CPC // $3.98 CPLPV
Performance:
617
617 Incremental Visits to West Hollywood
44%
44% Visitation Lift From CTV
16%
16% Visitation Lift From Retargeting Display

CLIENT TESTIMONIAL

Jeff Morris

Chief Marketing Officer for West Hollywood Travel + Tourism Board

“The 62ABOVE team was collaborative, creative and efficient in helping us craft a 40th Anniversary message for this year’s milestone. They developed digital ads and compelling video content that celebrated the iconic experiences we’re famous for. Our stakeholders have applauded this campaign – and the ads are performing well, and we couldn’t be happier.”

We’re not finished wowing you!

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