From 62 Feet Above Sea Level

Essential News for Elevated Marketing

January 2021

Featured Story

LATEST TRAVEL TREND RESEARCH FROM GOOGLE

Google Travel expert Raymond Mok recently shared the latest travel trend research at a webinar sponsored by the Hotel Sales & Marketing Association International (HSMAI), with some interesting data points. As we live through the pandemic while planning marketing strategies for the comeback, I found some useful information for travel and destination marketers to consider.

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Featured Work

SAN DIEGO FOUNDATION – 2021 ANTHEM VIDEO

Check out our recent work for The San Diego Foundation! This non-profit organization serves the San Diego Community by supporting other non-profit organizations with grants from its $650 million endowment. Among the many things we created for them, we’re so proud of this Anthem Video that tells the story of why we should all support the philanthropic efforts of this important community foundation.

Gaby McCray
Social Media Manager

Team Member Spotlight

Hometown: San Diego

Favorite Vacation Spot: Thailand. More specifically, the island of Phuket.

Most unusual thing you’ve ever eaten: Fried grasshoppers and silkworms (Thailand, again)

What are you listening to right now - and why: Right now I’m enjoying the Neo-Soul artists coming from across the pond like Hope Sala, Sir, Daniel Caesar. I’ve always loved this genre of music for its calm and soulful sound.

What are you most passionate about at work: I love helping clients express their brand’s story in a creative way in the ever-evolving world of social media.

If you were an animal, what would you be: Falcon

Surprise party for your birthday - yes or no: Yes!

What was your first job: Legoland California, at a restaurant inside the park.

The Update

We were selected by the City of Rancho Mirage Tourism Bureau to create new brand and marketing programs for this gorgeous desert city in the Coachella Valley. If you haven’t been here before (or recently), there are a lot of very cool things happening in this destination a few miles from Palm Springs.

Venice Fahey was promoted to Senior Public Relations Manager, overseeing accounts including Love Catalina, Baja California Tourism, Complete Nutrition and more. She’s been with the agency almost 10 years – way to go, V!

Indra Gardiner Bowers was named to the Board of Directors of Business for Good San Diego, a policy-focused organization representing local small businesses who want to make San Diego a better community for all.

Harrah’s Cherokee Resort & Casino has chosen us as their new Agency of Record. We’ll be creating a strategic brand platform, advertising, public relations, social media, paid media, and other marketing programs to support their two casino/hotel properties in North Carolina.

Jon Bailey has been nominated to serve another year on the Board of Directors for the Hotel Sales & Marketing Association International’s San Diego Chapter. He is heading the programs committee and responsible for hosting monthly meetings with speaker topics relevant to the hospitality industry.

After serving as President for the last two years, Greg Carson has graduated to Board Chairman of One Club San Diego. Taking over as Co-Presidents are Preston Roeschlein and Jennifer Rea.

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