With reports of travel and tourism reaching or exceeding pre-pandemic levels in 2022, it is more important than ever to keep a watchful eye on the changing wants and needs of today’s consumers. A recent article likened this phenomenon to bears coming out of hibernation, and it’s true. People are ready to travel big time. As former Director of Marketing at Tourism Australia among other destination roles, I’ve tapped my resources to compile this list of trends to watch in the year ahead.
Most unusual thing you’ve ever eaten: Escamoles, known as Mexican caviar. (larvae of ants)
What are you listening to right now - and why: Semi-Charmed Life by Third Eye Blind. No reason, other than it's on Pandora and it's my jam. And yes, I still listen to Pandora over Spotify, thanks for asking.
What are you most passionate about at work:I love collaborating with our team. Seeing a concept go from ideation to fruition and out into the marketplace has to be one of the coolest things!
If you were an animal, what would you be: French Bulldog, I mean... just look at them.
Surprise party for your birthday - yes or no: Bring it on, 100% Y.E.S.!
What was your first job: Busser at Red Robin in Gresham, Oregon. "Can I get a fry-fill, please!"
Visit Carlsbad - Spring Campaign
We just launched a new Spring Campaign for our client Visit Carlsbad, and isn’t it purty? Entitled “Growing Good Times”, the campaign showcases all the amazing things to see and do in Carlsbad during the Spring, including the famous Flower Fields. The creative team utilized existing imagery, enhancing visuals with colorful illustrations and animations with vibrant colors that really makes the destination pop. Look for a new :30 video as well as both animated and static display banners, social media content and more.
New team members recently joining the team at 62ABOVE include:
Regina Pietroricca, Project Manager
Glorie Wood, Senior Accountant
Kimberly Clark, Social Media Coordinator
Neida Saldana, Account Manager
Hot things cooking up in the 62A kitchen!
Pebble Beach Concours d’Elegance
Pebble Beach Concours d’Elegance has chosen 62ABOVE as their new full-service agency for the world’s premier celebration of the automobile. To be held August 21, 2022 on the 18th fairway at the Pebble Beach Golf Links, the event is now in its 71st year bringing crowds from around the globe to see collectors editions, concept cars and new model debuts.
Day Three Labs
With a breakthrough innovation in the cannabis industry, Day Three Labs has tapped 62ABOVE to reimagine their corporate brand for a signature process that will change the way products are developed and sold in this category. Look for an announcement of their new brand soon, along with more detail on exactly why this is a company to watch.
Tickle Pink Inn
Tickle Pink Inn has joined our client roster and we are very honored to be chosen as the agency of record for this enchanting luxury hotel in Carmel Highlands. Overlooking the Big Sur coastline, this boutique property has drawn travelers from around the world for over 60 years because Tickle Pink Inn has a name to remember and a view you will never forget.