AT&T Hotel & Conference Center

THERE’S A NEW CONFERENCE LEADER IN TOWN

Public Relations //

The AT&T Hotel and Conference Center in Austin, Texas gets over 60% of its occupancy from group business. So, as they prepared for a major renovation, it was only natural that they sought an agency with expertise in the meetings and conventions space. Which happens to be a specialty of ours here at 62ABOVE.

Challenge

AN OPPORTUNITY ARISES

Announcing a hotel renovation presents a unique PR challenge: celebrating the investment and future enhancements without deterring potential business during the transition. But the story was even more complex than that. All of this coincided with the upcoming closure of Austin’s Convention Center, which heightened the importance of positioning the AT&T Hotel as a leader for smaller conferences during this period.

Solution

THE RIGHT STORY TO THE RIGHT PEOPLE

62ABOVE crafted a targeted strategy to spotlight the hotel’s renovations while addressing concerns about the Austin Convention Center’s closure.

KEY STEPS INCLUDED:

Media Outreach at IMEX: Recognizing IMEX America as a hub for industry influencers, we arranged six media interviews with the hotel’s Director of Sales and Marketing. Outlets included prominent trade publications such as Skift and BizBash.

Strategic Press Release: Simultaneously, we distributed a press release highlighting the renovations and positioning the AT&T Hotel as a trailblazer in adapting to Austin’s evolving meetings environment.

Story Alignment: The narrative tied the hotel’s renovation to the broader context of the convention center’s closure, emphasizing how the property is meeting the needs of group travelers and event organizers in the city.

Highlights

As a result of our interviews and media pitching efforts, we secured coverage across the trade media and in key regional outlets. Here are some highlights:

Meetings and Conventions

Austin Business Journal

Hospitality Newsmaker Alert

Trade Show Executive

Meetings Today