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Rebranding a Classic

Branding \\ Print \\ Digital \\ Social

Cherry Creek North is a destination name deserving of an identifiable brand and logo. For many years, this upscale Denver neighborhood had been using a variety of cherry-themed graphics to represent itself. The brand needed unification in order to own its solid position as a luxury destination.

Out With The Old
In With the New & Improved

THE PICKING IS SWEET

The 62ABOVE team evolved the brand’s logo to feel fresh, modern, and sophisticated. We tested the new look in a variety of uses, created a Brand Book and helped the destination achieve consistency across all communications platforms. This total rebrand gave the community the voice and energy of a true destination—one where, simply put, life is sweet.

 

VIEW FULL BRAND GUIDE

LIFE IS…A BOWL OF CHERRIES

Even better news – the rebrand is a huge hit.

Results
18% More
Engagement with the campaign was solid with 18% of consumers interacting with our banners (against a 5% benchmark)

We’re not finished wowing you!

Visit Carlsbad All Good
Visit Anaheim Here We Go