Ask people what Lake Havasu is all about, and you’ll get a ton of different answers. To some it’s a boater’s paradise. To other’s it’s a place to hit the trails on ATVs or bikes. Others still know it as home to the iconic London Bridge (yes, the real London Bridge … from London). Some see it as Spring Break Central. Others go to eat; to relax; to take a hot air balloon ride. Point is … this is a place you can make your own. It’s a place where you can “find your element.”
The “Find Your Element” campaign allowed us to share the many different ways to experience and enjoy Lake Havasu. As Go Lake Havasu’s creative agency, we planned and executed multiple photo and video shoots to capture all of these vacation styles. Then, we brought them to life through a digital media campaign that included display, video, and social media. To bolster the destination’s reputation as the perfect spring break destination, we also launched a sub-campaign, “Let Your Spring Break Out,” which targeted both adults and family vacationers and encouraged them to come play—whatever their spring break style.