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It’s not a video. It’s a love letter to a destination.

In a time where negative news often dominates headlines, Love Beverly Hills saw an opportunity to remind people that there’s a lot to love—and that this is the perfect destination to soak it up. They wanted a feel-good brand spot that showed off the best of this shiny slice of LA, and chose 62ABOVE as the creative agency to make it happen.

Finding The Heart Of The Story

To show off the different ways people can enjoy Beverly Hills, we approached production through the eyes of three unique groups of people. The “glamorous girlfriends” shopped the boutiques. The “aspirational couple” explored the village and had an upscale dinner. The “sophisticated travelers” enjoyed a romantic escape at their luxury hotel and pool. The three storylines were cut together under a popular cover of the classic song “Can’t Take My Eyes off You,” tying it all together as a true celebration of Beverly Hills.

Spreading The Love

  • 13+ million impressions over 8 weeks
  • 450 spots in New York, San Francisco, San Diego, and Los Angeles
  • Two in-depth, custom 3-minute segments on news stations in the key markets of San Francisco and LA