See where imagination can lead.

Through research, concepting, and brand consultancy with our partners at Rancho Mirage Tourism, we arrived at a new positioning for the destination. We found that this was a place of boundless enrichment—from sunrise hikes to awe-filled nights at the Observatory; from the renowned Rancho Mirage Writers Festival to world-class golf clinics; from yoga and meditation retreats to thoughtful dining experiences. Articulated through the “Can You Imagine?” campaign, the creative painted Rancho Mirage as a place that stirs wonder—a place almost too good to be true. Alongside the campaign, a new logo was created, modernizing the brand. A full photo and video shoot captured the essence of the destination, while print, digital, and video ads told the story.