Temecula Wines - Raise Your Glass

Raising a Glass and Raising the Bar With Temecula Wines

Branding \\ Print \\ Digital \\ Social \\ Public Relations

Temecula Valley is making noise in the wine world … but not everybody has heard it yet. As a relatively young wine region with some outdated misconceptions, many people don’t realize that this place is home to incredible wines and awesome wine experiences. On top of that, there’s a come-as-you-are attitude that is a breath of fresh air in an industry that can sometimes be pretty unapproachable. The Temecula Valley Winemakers Association believes great wine should be for everyone—and they wanted to reflect that belief with a full rebrand. And this was something we could toast to.

Out with the old

in with the new & improved

Calling all wine lovers

The first thing we did was help them rebrand from “Temecula Valley Winemakers Association” to the simple and friendly “Temecula Wines.” Then came a new logo which takes inspiration from the colors of a Temecula Valley sunset and the region’s grape varietals—with a modern look that stands out against the competition. The campaign came to life with “Raise Your Glass,” which included custom toasts that celebrated the wine, the people and the personality of Temecula Wines, paired with welcoming photography and videography. Then we invited hundreds of thousands of friends through a 360-degree digital and social media marketing campaign.