There’s no shortage of influencers these days. No matter which industry you’re seeking partnerships in – beauty, fashion, food, parenting, tech and beyond – there are plenty of qualified individuals with large followings, high engagement and beautiful content. This can also make it overwhelming when trying to decide which ones are best to partner with for your brand.
We identify influencers through a mix of selective targeting and being dialed into what’s trending. This includes finding the right mix of bloggers and influential brand advocates, using social listening to determine new influencers and staying on top of those who are making news for their passions. We think beyond the obvious when it comes to influencer selection. By using artists, chefs, photographers and other ‘non-traditional’ influencers, you can get some very unique/organic content in return.
But that’s just the beginning.
It’s essential to apply filters to potential influencers to get the most mileage out of all partnerships. Below is a preliminary list of things to look for:
We’ll be sharing more of our tips for working with influencers over the next few months.
In the meantime, you can read about our approach to influencer marketing