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Paid Social Media: What You Need to Know About Facebook & Instagram Now

By Katherine Timmerman

In today’s social landscape, organic social posting is only reaching about 1% of your audience. Yet, content creation takes so much time and newsfeed algorithms are continuously changing. For some digital marketers, Facebook may feel like a black box of data.

However, social media is one of the strongest market research tools we have in this digital age. Social media platforms are the modern-day soapboxes filled with endless product feedback, reviews, FAQs, and opposition. These comments and interactions guide us as marketers to deliver the right message at the right time to the right people.

How do you optimize your content creation efforts and scale media to reach a broader, yet targeted, audience? When is the right time to boost a Facebook or Instagram post with dollars?

In this webinar, Media Strategist Katherine Timmerman will answer a couple of client questions regarding Facebook and Instagram paid advertising. She taps into her business expertise to uncover how to begin with social targeting and proceed with best practices.

Tune in and you’ll learn:

  • The relationship between Facebook & Instagram today
  • How organic and paid media work together
  • How to reach the right audience at the right time
  • Pixels and tracking users’ actions online
  • Diversified audience testing
  • Creative testing
  • How to keep up with a constantly changing environment

Led by Katherine Timmerman, Media Strategist at i.d.e.a. Katherine brings five years of digital advertising and brand strategy to a variety of business verticals. After entering the marketing ecosystem with a strong technical background, Katherine built her industry knowledge within both brand-direct and client facing agency roles. She has worn many hats as a marketer from copywriting and media buying to product pricing strategy. Her multi-channel specialties are paid social media, display advertising, and affiliate marketing.