June 2021
Featured Story

What Pride Month Can Teach Us About Coming Out

Before my tentative migration to the ‘burbs, for the lore of better schools and bigger backyards, I lived in San Diego’s awesomely eclectic and mostly gay neighbor of Hillcrest. I rented a musty bottom unit in an old split level just a few blocks off Balboa Park. As I ran the park every morning, it quickly became a living calendar, marking the swap of seasons and arrival of holidays. In the fall, the skeletons and scaffolding of Haunted Trail appeared, then Christmas on the Prado, also nice with the bewildered kids ogling lights and parents doting on the cuteness. But it wasn’t until the weather warmed and the year turned and the cavalcade of rainbowed motorhomes rumbled in along with the glittered floats, that Hillcrest, and downtown, truly came alive.  Gay Pride (now LGBTQ+ Pride) had arrived and with it, a communal electricity and excitement I’d never seen as a girl weaned on the vanilla cake of a traditional family milieu.

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Featured Work

Harrah’s Cherokee Casino Resort and
Harrah’s Cherokee Valley River Casino & Hotel

Work has been in progress for months on a completely new concept for the Harrah’s Cherokee Casinos in North Carolina, and we’re thrilled it is finally launching! Debuting in major markets across the Southeast, our new campaign is called “Put On Your Party Hat” and boy, does it make us want to have some fun at these gorgeous gaming destinations. Warning: the catchy custom soundtrack may become your new favorite dance hit!

The Update

Hot things cooking up in the 62ABOVE creative kitchen:

San Diego Museum to Celebrate Art Alive

The San Diego Museum of Art’s 40th annual Art Alive exhibition will kick off the summer with a weekend of newly imagined festive floral events. The celebration includes nearly 100 floral designers’ exquisite interpretations of famous works of art from the Museum, with the sights, scents and sounds of the floral exhibition spilling onto the Balboa Park Plaza de Panama for a variety of outdoor activities. On view June 18 – June 20, 2021, this highly anticipated San Diego tradition is the Museum’s signature fundraiser in support of education, outreach programs and special exhibitions.
Love Catalina Video Has Us Levitating

Our recent creative production on Catalina Island for client Love Catalina captured some of the destination’s most gorgeous moments. We thought we’d share a compilation of our best shots along with an uplifting beat. Click the image to the right and check it out! (You may recognize some of the “models” in these shots. Hey, we’re only too happy to step in when needed!)

We've teamed with WILDCOAST to help the worthy nonprofit tell the world about their vital work conserving coastal and marine systems to address climate change through natural solutions. One story we will be telling is about Blue Carbon. Heard of it yet? You will soon enough! Simply put, blue carbon is carbon that’s captured and stored in coastal and marine ecosystems. This is especially important since, in the past 100 years, human activity has released an excess of carbon that causes climate change. Luckily, our coastal ecosystems are incredibly efficient at removing harmful amounts of carbon from the atmosphere and can store it for thousands of years. Blue carbon ecosystems like mangroves, sea grasses, and tidal marshes are among the most efficient carbon sinks on the planet. 

WILDCOAST has launched the One Million Mangroves Initiative, and it only costs $1 to plant one mangrove sapling to help restore our healthy climate. Donate here.
Must See TV

When our team is home relaxing on the couch, we’re watching some pretty fun and interesting programming. Here’s a sampler platter of our Watch List for the summer:

Team Member Spotlight

Sheena Martin
Senior Public Relations Manager
Hometown: Ontario, CA

Favorite Vacation Spot: Cabo

Most unusual thing you’ve ever eaten: Probably bird's nest soup

What are you listening to right now - and why: Black Coffee

What are you most passionate about at work: Results and ROI. There’s nothing more satisfying than having your clients see the benefits of your hard work.

If you were an animal, what would you be: A giraffe because I’m only 5’2”

Surprise party for your birthday - yes or no: I've never had one, so why not!

What was your first job: Hostess at the local Carrows restaurant


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