Media familiarization trips (aka FAM trips) have been a long-standing public relations strategy. Whether it’s inviting journalists to explore your destination and discover its hidden gems or bringing them to stay at your new (or not so new) property and learn everything it has to offer, FAM trips are an excellent way to get media excited about your client. And more importantly, write about them.
There’s no blueprint for putting together the perfect FAM trip and there shouldn’t be. Each trip needs be customized to your client and the journalists visiting. Below we uncover a few best practices every PR pro should consider as well as what we’re hearing media are looking for when it comes to FAM trips.
FAM trips aren’t going anywhere for the time being. They might just look a little different. It’s our job as excellent marketers to adapt and continue thinking outside of the box to create impactful experiences for media.