Expanding an empire. Vegas-style.

When Caesars Palace undertook an impressive new expansion, they needed their brand marketing to feel just as fresh. The challenge was: how do you represent a 50-year legacy while feeling exciting and relevant to younger audiences? The answer: Caesar himself. Like never before. 

The Reinvention Of Caesar

The campaign follows a modern-day Caesar as he sets out to conquer everything Las Vegas has to offer. The centerpiece was a very fun, very shareable video and campaign. To make it happen, we tapped into our vast network of global resources—including a Canadian director, an Argentinian director of photography, and an Italian lead actor—for a final product that couldn’t help but to reach an international audience. The campaign was anchored with the hashtag #LikeACaesar, encouraging guests to live like Vegas royalty.

Watching The Legacy Grow

• This campaign was so widely popular that they turned it into a massive onsite presence including their Vegas Strip video billboard, gaming floor and guest rooms
• A hashtag (#LikeACaesar) that has lived on—and is even now the name for the resort’s royalty package
• A new generation of potential guests was introduced to Caesars Palace. The campaign has progressed and is still running today