When Caesars Palace undertook an impressive new expansion, they needed their brand marketing to feel just as fresh. The challenge was: how do you represent a 50-year legacy while feeling exciting and relevant to younger audiences? The answer: Caesar himself. Like never before.
The campaign follows a modern-day Caesar as he sets out to conquer everything Las Vegas has to offer. The centerpiece was a very fun, very shareable video and campaign. To make it happen, we tapped into our vast network of global resources—including a Canadian director, an Argentinian director of photography, and an Italian lead actor—for a final product that couldn’t help but to reach an international audience. The campaign was anchored with the hashtag #LikeACaesar, encouraging guests to live like Vegas royalty.