Splat was a well-known hair dye company, but they wanted their name to mean more. They wanted to be seen as a champion of self-expression and individuality to a young, accepting audience. So we made a campaign that put personality up front.
As part of our brand consultancy efforts with Splat, we created a new platform that celebrated how bright life can be when you’re true to yourself. We paired the vibrant hair of our talent with other forms of self-expression—fashion, body art, dance—in striking creative assets, including video and print. In tandem with the creative work, we launched a social media influencer campaign (#DyeToBeDifferent), in which macro influencers dyed their hair live on YouTube and promoted the brand with strategic cross-platform amplification.