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Helping a travel gear brand discover new lands.

A leading manufacturer of secure travel gear, Pacsafe products were built to see the world. Headquartered in Hong Kong, the brand already had a strong following among consumers in Europe and Asia, but had not fully connected with the U.S. market. As their 20th anniversary approached, Pacsafe needed help creating a comprehensive campaign to get millennial travelers in the U.S. interested and excited about the brand. Well, by the time we got them 7 million media impressions, the brand experienced a complete product sellout.

Influencers. Prizes. Buzz.

62ABOVE worked with Pacsafe to launch the Be More social campaign, encouraging fans to do more, be more and see more, with one lucky winner scoring a trip to their dream destination. We utilized an influencer marketing strategy, bringing in travel experts to aid in authentic content creation and to spark the online conversation. We also amplified contest and brand messaging via product seeding and targeted national PR outreach.

New Market, Secured

  • 500,000+ video views
  • 48% increase in web traffic
  • 25,000+ new email sign ups
  • 7 million+ media impressions (including Forbes, Business Insider & USA Today)
  • A complete sellout of the PacSafe line
  • Helped an overseas success find its path in the U.S.